Master SEO / GEO
β Dominate Google
& AI Search.
Master natural search engine optimisation and the new discipline of GEO (Generative Engine Optimization) to appear in ChatGPT, Perplexity and Gemini answers. Be among the first to anchor your positions.
AI Search expert
The SEO era has changed.
GEO is here.
Search engines are evolving. ChatGPT, Perplexity, Gemini no longer just suggest links β they formulate direct answers, citing the most reliable and structured sources.
Your content shines on Google but remains invisible in AI answers? This training gives you all the keys to conquer both fronts simultaneously.
The GEO (Generative Engine Optimization) encompasses all editorial, semantic and technical techniques aimed at encouraging generative AI to cite your site.
SEO vs GEO β What is the difference?
Position your pages in Google, Bing and traditional search engines.
Be cited and recommended directly in answers generated by ChatGPT, Perplexity, Gemini.
This training teaches you to master both for total visibility in 2026.
What you will master
by the end of training
What you will learn
Skills immediately applicable to your site and content.
3 days to become an
SEO / GEO expert.
An intensive, practical curriculum built around real-world cases and immediate hands-on application.
- Introduction to AI Search: how LLMs work, answer engines and new bots
- Understanding the shift from SEO to GEO: opportunities and challenges for your site
- Complete automated SEO audit: crawl budget, server logs, Core Web Vitals
- Large-scale semantic keyword research with AI tools
- Technical site structuring to GEO standards (HTML5, hierarchical headings, enriched data)
- Practical workshop: extract the sources used by AI and analyse your current positioning
- Identify best editorial practices for AI engines
- Create E-E-A-T content: evidence, solid sources and a mastered tone of authority
- Decode underlying prompts to influence LLM responses
- Optimise your content for Google AI Mode, ChatGPT, Perplexity and Gemini simultaneously
- GEO link-building strategies: build authority cited by AI
- Practical workshop: rewrite and optimise 3 pages of your site to GEO criteria
- Google Analytics 4, Search Console and GEO tools: measuring your AI visibility
- Identify which AI engines mention you and evaluate your content's impact
- Build an automated SEO + GEO performance dashboard
- Integrate GEO into your daily content production process
- Final workshop: deploy a complete SEO/GEO strategy on your project
- National certification exam + integration into the WFR Alumni community
This training is made
for you ifβ¦
An expert who practises
what he teaches.
No theory without field experience. Every technique comes from hundreds of optimised sites, real campaigns and GEO tests conducted on the leading AI engines.
The only system 5Γ more powerful
than your current SEO agency.
Automation allows us to apply more actions, faster, for an exponential impact on your visibility.
What they say after
training.
"After 3 training days, my website appeared in Perplexityβs search results for my main keywords. The ROI is immediate, and the techniques are very practical."
"The GEO section really opened my eyes. I didn't know ChatGPT cited sources. Now my blog is regularly mentioned in its answers."
"Ultra-comprehensive training, from technical SEO to advanced GEO. The trainer masters both subjects perfectly and gives very concrete examples from real experience."
Ready to dominate
Google & AI Search?
- βLifetime access to materials, slides and recordings
- βPrivate WFR Alumni community + access to updates
- βPersonalised follow-up with your expert trainer
- βNationally recognised certificate upon completion
- βExclusive SEO/GEO templates, checklists and prompts
