Elevate your SEO skills with Expert-led, hands-on training

Professional SEO Training in Tunisia – Boost Your Visibility on Google

Unlock the full potential of Search Engine Optimization with our professional, SEO training. Our sessions deliver cutting-edge strategies and actionable insights to help you attract more clients, drive high-quality traffic, and elevate your online visibility. Based in Tunisia, our SEO training courses are practical, results-driven, and tailored to deliver immediate impact for your business.

🎓Trusted by over 70 companies in Tunisia and worldwide

Practical and Certified Training

A 100% practical training course in search engine optimisation (SEO) with certification, providing skills that can be immediately applied in your business

Professional training sessions

Tailored for professionals seeking advanced knowledge in search engine optimization and digital marketing strategies.

21 Years of Expertise

Learn from SEO experts with over 21 years of experience who provide high-quality training. Start your SEO journey now !
In-person or online training

Increase your SEO skills and your visibility with our SEO training courses

Our expert trainers provide training in other countries, in-person and hybrid training sessions around the world, including : 

  • France (In-Person, 2017)
  • United States (Online, 2022)
  • Algiers (In-Person, 2021)
  • Abidjan (In-Person, 2023)

Our expert-led training is available in Tunisia and worldwide, with tailored programs for Europe, the Middle East, North Africa, and other MENA regions.

Prestation Marketing Digital
تحسين-الوجود-الرقمي-عبر-محركات-البحث-SEO
SEO training

What Are the Key Topics Covered in Our SEO Training?

By the end of this training, you’ll have the skills to

 

Meet Our Expert SEO Trainers

A practical teaching approach based on skill-building exercises, simplified simulations, and real-life case studies.

Our expert trainers will guide you through practical exercises, simulations, and interactive workshops to ensure you master the technical SEO immediately. Whatever your business activity, our experts tailor each session to provide you with tools and strategies that are directly applied to your business.

aymen turki

Aymen TURKI

21 years of experience.
Fields of expertise: Strategic SEO, Link Building, AI-powered SEO strategies, and Website Performance.
Experte en SEO & Marketing Digital en Tunisie

Sana BOUAICHA

12 years of experience.
Fields of expertise: Editorial SEO, UX SEO (User Experience & SEO), Semantic SEO & UX Optimization.
Amira Makhloufi

Amira Makhloufi

05 years of experience .
Fields of experience: Technical SEO & Website Performance, SEO Audit & Content Strategy, Off-Page SEO, Monitoring & Tracking
Azhar Mechergui | SEO Manager

Azhar MECHERGUI

03 years of experience.
Fields of experience: WordPress SEO, On-Page & Off-Page SEO, Multilingual & International SEO, SEO Data & Reporting
SEO Training

Overview: What you will master with us:
By the end of the 5-day training, you will gain :

A detailed course guide

SEO Training Certificate

Exclusive SEO tools and resources

A question-and-answer session

Post-training support

SEO training

SEO Training Program – Your Roadmap to Digital Growth


5 day / 20 Hours Program

Day 1 — SEO basics & technical sessions (4 hours)

Session 1 — Understanding SEO in 2025 (1h30)
Indexing, ranking, and AI-first search engines (SGE, Bard, Bing Copilot)
Recent algorithms: IndexNow, Passage Ranking, Helpful Content Update
SEO pillars: Technical, Semantic, Popularity, and UX (Core Web Vitals)
Zero-click results, Featured Snippets, and Voice Search
Session 2 — Technical Optimization & Penalty Prevention (2h30)
robots.txt, sitemap.xml, canonicals, Schema.org (practical exercises)
Mobile and Desktop Performance: PageSpeed & Core Web Vitals
Crawl depth and internal linking strategy
Redirect management and SEO-friendly URL structure
Risks & penalties: SpamBrain, Penguin, and misused AI-generated content
White Hat / Grey Hat / Black Hat: limits and opportunities

Day 2 — Semantic & On-Site SEO (4h)

Session 3 — Session 3 — Keyword Strategy & Semantic SEO (1h30)
Advanced keyword research: long-tail keywords, search intent, and contextual relevance
Competitive analysis & semantic segmentation
Tools: Semrush, Ahrefs, Keyword Insights, AnswerThePublic
Creating a keyword → pages → intent matrix
Session 4 — SEO On-Site Optimization & Metadata (1h30)
AI-ready SEO titles & CTR-focused meta descriptions
Hn tags, anchor text, semantic topics & content sections
Content for Discover, Visual Search & Featured Snippets
Session 5 — Local SEO (1h) — Advanced Google Business Profile
Local signals, customer reviews, local citations, and professional directories in Tunisia
Tracking Local SEO (GBI, UTM, tracking calls)





Day 3 — Authority, Performance & International SEO (4h)

Session 6 — Link Building & Popularity (1h30)
Backlinks: strategies, outreach, guest blogging, semantic cocoon
Quality indicators: TF/CF, DR/DA, toxicity metrics
Preventing spammy links & disavowal
Session 7 — SEO Analytics & Audit (2h)
GA4, Google Search Console insights & SEO conversion tracking
Screaming Frog: site crawl & action plan
SEO KPIs & building a monitoring dashboard
Session 8 — International SEO (0h30)
Hreflang, multilingual setup & CDN / targeted region management
Export opportunities: Africa – MENA – Europe

Day 5 — Practical Workshop, AI Copywriting & Certification (4h)

Session 12 — AI Copywriting & Conversion-Focused Content (1h30)
SEO copywriting workflow + AI (structure + AI + enhancements)
Multiversion content: FR/AR/EN + intentional localization
Creation of fully optimized content & A/B Testing
Session 13 — Case Study: Audit & Roadmap (1h30)
Website audit session (pair work)
Business prioritization & SEO scorecard
Overview of the 3-month SEO roadmap
Session 14 — SEO Debate + Q&A + Certification (1h)
Current SEO challenges in 2025
Specific challenges for Tunisian companies
Certification ceremony – Web First Rank ✅

Day 4 — AI SEO, GEO, SXO & WordPress SEO (4h)

Session 9 — AI SEO (1h30)
Generative AI & SEO: guidelines and limitations
Automation & semantic segmentation
SEO prompting & AI-assisted content creation
Session 10 — WordPress SEO (1h)
Professional SEO plugins (RankMath/Yoast): advanced configuration rules
Technical structure: caching, lazy loading, and image SEO
Session 11 — GEO (Generative Engine Optimization) & SXO (1h30)
GEO: optimizations for conversational engines & direct answers
SXO: SEO + UX focused on conversion
Micro-interactions & user-search funnel → conversion

Post-Training Coaching & Support (Optional)

Tailored Support: : Tailored guidance to integrate SEO strategies into your specific projects and challenges.
Ongoing Audit : Regular analysis of your website’s SEO performance with recommended adjustments based on observed results.
Q/A Sessions: Dedicated sessions to answer all your technical and strategic SEO questions.
Strategic Recommendations : Our experts will provide you with practical, professional guidance to adapt your SEO strategies to evolving algorithms.
This program includes dedicated follow-up support to guide you in applying your SEO strategies effectively.
Meet our partners

Trusted by Leading Companies

70 companies across banking, e-commerce, services, industry, education, real estate, and more, Trusted Web First Rank to progress their visibility on Google
Broad industry experience delivering concrete business outcomes

Our SEO training courses

Three Packages Tailored to Your Needs :

Available in Tunis and Hammamet, with international and online options on request

Group SEO Training

Duration : 20h
Designed for : Professionnels & beginners Advantages: Experience sharingOptimization across sectors

Individual SEO Training

Duration : 20h
Designed for : Entrepreneurs / Freelancers Avantages : Personalized coaching on your own business or website

SEO training for Corporate

Duration : 20h
Designed for : SMEs & Big Companies Avantages : Business-focused goals + included SEO audit
Web First Rank

Why Choose Our SEO Training in Tunisia?

FAQ

SEO Training FAQ – Everything You Need to Know

Is this SEO training suitable for beginners?

Yes, the SEO training program is suitable for beginners. Our program is designed to take you from the basics of SEO to more advanced concepts. You will start with foundational topics such as keyword research and on-page optimization, and progress to more complex pillars such as technical SEO and analytics. By the end of the course, you will have the expertise to manage SEO campaigns and optimize websites for maximum visibility

Yes, you can work directly on your own website during the training, applying SEO strategies in real time. Our Trainers will provide you with guidance on auditing, optimization, and tracking results.

Yes, you will learn to use AI-powered tools like ChatGPT, SurferSEO, and NeuronWriter to optimize content and streamline SEO tasks.

Yes, our SEO course covers international SEO and multilingual optimisation techniques, enabling you to implement region-specific strategies while adhering to global standards.

Yes, the training is available online via Zoom for maximum flexibility. Sessions are interactive, featuring screen sharing, discussions, and live exercises. Supporting materials, replays, and practical tools are provided so you can progress at your own pace.

Yes, the training is available in both inter-company and Customized Company Programs to suit your needs. In-house sessions allow the program to be fully customized to your business. Exercises, examples, and case studies are adapted to your sector and marketing objectives.

Yes, options depend on your profile. Companies can use training funds, while individuals and freelancers can benefit from flexible payment plans and support with administrative procedures.

All industries can benefit from this SEO training. Our program and sessions are adaptable to e-commerce, tourism, healthcare, real estate, education, and more. Each participant learns how to effectively position their business on Google and generate high-quality, targeted traffic.

Comprehensive course supports, templates, case studies, and practical guides are provided. They cover the entire SEO process, from keyword research to technical analysis. These resources remain accessible after the session to support your future optimizations

Yes, an official certificate is awarded at the end of the training. It validates your skills in SEO and search engine strategy, enhancing your professional profile and credibility with employers or clients.