According to a recent article by Reuters, OpenAI generated an impressive $4.3 billion in revenue during the first half of 2025, already 16% higher than the entire previous year. The company spent almost £2.5 billion in just six months to develop revolutionary AI innovations, such as Sora 2.
On September 30, 2025, Sora 2 marked what the company describes as the “GPT-3.5 moment for video generation” [1]. This upgraded version allows users to generate impressive fluid movements, unlike the previous version, which had limitations.
In this way, the user can now create realistic daily actions, such as people dancing, running in the rain, or playing the guitar, all with natural movements and precise details.
Sora 2 also introduces a native audio generation, which allows the creation of highly animated dialogues synchronized with the character’s movements.
OpenAI maintains that this is not simply a progressive improvement, but rather a transformative move towards systems that deeply understand the physical world.
Despite these advancements, this version still makes mistakes, especially with fine details and complex physics scenarios
What Makes this new version of sora 2 Important
With the recent update , this IA technology can accomplish tasks previously impossible for video generation models. This crucial step improves controllability, allowing users to follow difficult instructions on multiple levels while keeping a consistent look and feel. Plus, the company has prioritised accountability by putting visible and invisible source markers in every video it generates, which is especially helpful for protecting sources.
Watch and discover the new features of Sora 2 in action and understand why this update is a game changer in the field of AI video creation.
What is “cameos”
The social dimension of Sora 2 comes to life through an iOS app that allows users to create and share AI-generated videos within a community setting. The core of this social experience is the innovative ‘Cameos’ feature, which gives users the option to select themselves or their friends as video characters after they complete a one-time audio and visual verification process.
Another key feature, ‘Remix’, offers the ability to take already existing creations and add a personal touch: swap characters, change the mood, extend the storylines, or add new scenes. This allows for a collaborative environment where creativity feeds itself.
Control and privacy are always super important on Cameos. Users decide exactly who can see their images, options include “’Only me,” “People I approve,” “Mutuals,” or “Everyone” and they can cancel their permissions anytime. This opt-in approach allows users to take control of their digital realisation.
How to Boost my Social Media Strategy with Sora 2
This app can be a great tool for social media marketing as it helps you create fun and professional videos using AI that really grab attention. Today, bold and creative images stand out more than those that are completely realistic. And it’s not just content creators; brands and digital marketers can also utilize it to reach curious audiences seeking something new and engaging.
In addition to engaging visual content, this new version also simplifies the content creation workflow, saving valuable time while enabling creative trials. This means marketers can focus more on strategy and social media optimization , while still producing high-quality, professional content that delivers results. In short, this version not only helps you keep up with social media trends, but it also gives you the tools to set them.
Another key feature, ‘Remix’, offers the ability to take already existing creations and add a personal touch: swap characters, change the mood, extend the storylines, or add new scenes. This allows for a collaborative environment where creativity feeds itself.
Control and privacy are always super important on Cameos. Users decide exactly who can see their images; options include “’Only me,’ ‘People I approve,’ ‘Mutuals,’ or ‘Everyone, ‘ and they can cancel their permissions anytime. This opt-in approach allows users to take control of their digital realization.
What steps does OpenAI take to protect users?
Safety is at the core of Sora 2’s design approach. Realising the potential risks of advanced video generation, OpenAI has built a multi-level defence system that balances creativity and responsibility.
For younger users, the app applies stricter limits on content, restricts constant scrolling, and stops adults from starting chats with teens. On top of these measures, new parental control tools let you manage messaging and customize the news feed.
To avoid any harmful content, Sora has implemented a blocking system that can scan, analyze, and control prompts before generating content. This measure is designed to prevent sexual, terrorist, and self-harm content in order to protect younger users.
Unlike the previous version this updated version contains visible watermarks and invisible C2PA metadata to protect the source . All these measures are taken to build trust and protect users from manipulated or misleading media.
In addition to engaging visual content, Sora 2 also simplifies the content creation workflow, saving valuable time while enabling creative trials. This means marketers can focus more on strategy and social media optimization , while still producing high-quality, professional content that delivers results. In short, Sora 2 not only helps you keep up with social media trends, it gives you the tools to set them.
Another key feature, ‘Remix’, offers the ability to take already existing creations and add a personal touch: swap characters, change the mood, extend the storylines, or add new scenes. This allows for a collaborative environment where creativity feeds itself.
Control and privacy are always super important on Cameos. Users decide exactly who can see their images, options include “’Only me,” “People I approve,” “Mutuals,” or “Everyone” and they can cancel their permissions anytime. This opt-in approach allows users to take control of their digital realisation.
Conclusion
OpenAI’s Sora 2 represents a truly revolutionary advancement in AI-animated content generation. Compared to previous versions, Sora 2 appears more realistic and flexible: not only can it reproduce physical movement, but it can also generate more complex behaviours that were previously impossible. Furthermore, the social aspect of content creation is quite interesting. Users can go from simply watching AI-generated videos to creating and interacting with video content in new and innovative ways on the iOS app.
The Cameos feature in particular points to a way in which AI can deepen social networks while allowing users to control their digital identity, especially as the line between real life and AI-generated videos is getting blurred. In addition, OpenAI has a strong security protocol that reminds us that it is aware of the ethical standards it has established with this powerful tool.
