[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_column_text]Google Ads is Google’s online advertising program,it allows you to create ads that certainly will
be appeared across the web to reach people when they’re interested in the products and
services you provide.
Nowadays Google Ads is allowing businesses to reach anyone who uses Google to search for
information, products and services online. Used correctly, Google Ads has the potential to send
you lots of people who want exactly what you have to offer.
Setting up and starting a Google Ads paid search campaign has become essential for many
companies. Why ? Quite simply because Google is the most consulted search engine and
AdWords offers great visibility to your brand in a very short time. But that’s not all, what we will
be discovering through this article.
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The main advantages of the Google Ads platform:
[/vc_column_text][vc_column_text]The most important is online management at the CPC.
-Targeted traffic.
-Accurate conversion tracking.
-A good return on investment is possible.
-A quality tool.
-Flexible auctions.
-A very large and varied network.
-Ads in different formats.
-A way to overtake its competitors.
-The bid may drop as the quality of ad groups increases.
-A performance monitoring system.
Today Google’s search engine is playing a major role in today’s online advertising strategies Over the years, Google has become a major player in web search and therefore in internet advertising. Google referencing is a major issue for companies that need visibility on the internet. With 70% market share worldwide and 95% in France, Google is an unmissable
meeting place for advertisers and Internet users. But positioning yourself on Google is not always easy, web SEO remains a specialist discipline.
Natural SEO is a competitive discipline and requires tedious work and the results are not felt immediately. Unlike AdWords. Including it in a web strategy can be a fast plus.[/vc_column_text][vc_column_text]
Strong and fast web visibility :
[/vc_column_text][vc_column_text]SEO requires regular, important, expensive work with changing results. Work well on your tags, fresh and unique content, and generate quality backlinks via netlinking, all this requires time,
resources and often call on an SEO or an SEO agency.
The SEA, on the other hand, allows you to quickly gain visibility while the SEO does its work.
Indeed, depending on the budget you have, you can get started quickly on Google Ads and appear in a few minutes on the first page of Google. A significant asset for winning over new Internet users and attracting them as prospects and potential customers.[/vc_column_text][vc_column_text]
A highly targeting advertising tool :
[/vc_column_text][vc_column_text]If Google Ads is working well on targeting the right audience for your business, it is in particular because of its ability to allow you to make targeted ads for your website. Indeed, after in-depth
keyword research, you will know which are the most relevant queries and thus the keywords and key phrases on which you should work on. But beyond keywords, targeting can be done
geographically[/vc_column_text][vc_column_text]
Buy your own brand:
[/vc_column_text][vc_column_text]Doing an AdWords campaign also allows you to campaign on your brand name. Why? Quite simply because today Google still authorizes to buy the brand name of a competitor. However,
this can be misleading for the Internet user who will have entered your name and who will go to a competing site. You can block the competition with this type of AdWords campaign tactic.[/vc_column_text][vc_column_text]
Remarket and target similar audiences:
[/vc_column_text][vc_column_text]Google’s targeting doesn’t stop at times, locations, and keywords. In fact, an AdWords
campaign can also allow you to do remarketing, a very effective digital strategy that consists of
displaying your ad only to certain Internet users who have already visited your site. For
example, you can decide that your ad will be displayed on the screen of a user who has already
visited your site or put an item in his basket without actually making his purchase. You can also
find new audiences to reach through Look Alike similar audience searches
Need to improve your visibility and reputation on the internet?
Let’s talk about your problem!
We will respond to you in less than 24 hours.[/vc_column_text][/vc_column][/vc_row]
